The Mission:

British Designer, Tom  Dixon, specializing in lighting, furniture and accessories launched his retail store and a partnership with Lane Crawford in 2015.

The brand  engaged GHC Asia as the first Asia-based PR agency with our role to help support the business growth by driving consumer awareness of the store and products as well as the story of Tom Dixon.

What We Did

  • Collaborated with Lane Crawford on the launch of the pop-up campaign
  • Securing of interviews in top tier design titles and lifestyle publications for Tom throughout his visit to Hong Kong and China
  • Ongoing creative and seasonal product placement pitching to key titles across the region to gain awareness of Tom Dixon as a homewares and accessories brand
  • Showroom tours arrangement, targeted product sampling for design shoots to drive brand building pieces
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