The Mission:
Since 2013, GHC Asia has been Qantas’ PR partner for Hong Kong and China, our aim is to enhance the perception of the brand as the world’s leading airline with a strong safety record and to sustain the awareness of the airline in a competitive marketplace.
What We Did
- Successfully initiated and implemented the Hong Kong market “Australia Starts Here” social media campaign which generated over 1,000 online interactions in one month – reaching new audiences and seeing a spike in online engagement with the brand.
- Achieved over 95 pieces of coverage with an advertising equivalent value of nearly AUD$3 million in HK market in 2018 alone.
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