Our mission:

To build up brand awareness and pave the way for a high-profile launch for the new integrated tourism and entertainment development in the Greater Bay Area.

What We Did

  • Build social channels across Hong Kong and mainland China, create social content to build awareness and engage target audiences.
  • Build Novotown’s brand name through a story telling approach and communicate this to media within the Greater Bay Area.
  • Create online and offline media as well as social media campaigns to strengthen brand awareness
  • UX planning and website development
  • H5 development on WeChat to boost fans engagement
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