The Mission:
Longines Masters of Hong Kong is one of the world’s top indoor show jumping events taking place at AsiaWorld-Expo.
GHC Asia was a partner for 2016 and 2017 supporting with PR and social media activations.
Our aim was to build momentum in the lead up to the show and position it as the social and sporting calendar event through our key messages framework of ‘More Than Showjumping’, ‘Bigger And Better’, and ‘Highest Standards’.