The Mission:

To launch and sustain interest in the debut of KOOZA by Cirque du Soleil in Hong Kong, April 2018. To create awareness on the arrival of the new big top show to HK along the Central Harbour front, from pre-launch announcement to opening night to the finale of the show.

What We Did

  • A 6-month PR and marketing campaign which included pre-launch hype through media activities, talent interviews for brand-building awareness and media joint promotions
  • Managed a KOLs and celebrity campaign to drive online traction and awareness for the show and to sustain awareness post-launch
  • Executed 5 media events  with 15 interviews arranged
  • Generated over 400 pieces of media coverage across a 6 month period
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