Hudson Yards is the largest private real estate development in the history of the United States and the largest development in New York City since Rockefeller Center. GHC Asia was engaged for a two-month PR Project for the China market in Autumn 2016 to promote awareness of the launch of sales for the first residential tower within the development. The project included press release development, interviews for key spokespersons, and media events for National Level media in Shanghai and Beijing.
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What We Did
- Developed customized profiling of key media spokes persons from the Diller Scofidio+Renfro design firm and the Rockwell architecture and design group for the China market.
- Arranged media events in Shanghai and Beijing, hosting over 30 national level media from top publications in the China market, with one-on-one interviews for Hudson Yards’ Director of Global Sales as well as Sales and Marketing Director who visited China for the events.
- Achieved an AVE of over $500,000 USD in positive media coverage in less than two months, reaching millions of Chinese consumers through top media channels and kickstarting sales inquiries from the China market.
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