Our mission:

To deliver a high impact launch for the first ever Gordon Ramsay restaurant in Hong Kong.


Bread Street

What We Did

  • Developed a 3-month PR strategy and successfully created ongoing momentum and buzz both pre-opening and post-opening.
  • Arranged a press conference attended by 80 media and an extensive follow-up programme of tastings and photoshoots
  • Secured over 200 articles in key international, regional, Hong Kong and China-based publications.
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