The Mission:
The China office of the Canadian Tourism Commission (CTC) looked to us to develop an innovative consumer campaign in 2013 to increase brand awareness and position Canada as a great place to travel for exciting experiences.
If you’re interested in learning more about how we can help your brand and business succeed in Asia or further afield, please get in touch: info@ghcasia.com
What We Did
- Launched the“Canada You Can Be A Star” competition inviting Chinese adventurers to enter an exciting reality TV competition to film their adventures across Canada.
- 10,000+ contestants applied for the adventure of a lifetime on the official website.
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