The China office of the Canadian Tourism Commission (CTC) looked to us to develop an innovative consumer campaign in 2013 to increase brand awareness and position Canada as a great place to travel for exciting experiences.

Glaice Walk, Canada Alberta, Canada















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What We Did

  • Launched the“Canada You Can Be A Star” competition inviting Chinese adventurers to enter an exciting reality TV competition to film their adventures across Canada.
  • 10,000+ contestants applied for the adventure of a lifetime on the official website.
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