Amber Lounge is the original and world’s most exclusive Grand Prix Lifestyle experience that follows the F1 series around the globe.  The mission was to help reinforce its position in as the original F1 experience and the most coveted event on the Formula One event calendar.


What We Did

  • Part of the strategy was to generated pre-event hype through a targeted media and influencer program to drive online buzz and lead to enquiries and bookings of tables for the event
  • Built awareness of the brand ethos through 10 top tier interviews for the founder
  • GHC Negotiated and secured a collaboration with MTV Asia which boosted attendance from influencers at the event
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