GHC Asia was tasked to raise awareness of Accor’s Luxe portfolio of hotels; including; Sofitel, Pullman, M Gallery, Fairmont, Raffles and Swissotel across Greater China and South East Asia. To secure quality exposure that showcases Accor properties in key travel and luxury press publications, highlighting the clear and distinguishing features of each brand.




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What We Did

  • Promote each luxury brand’s narrative through creative press releases, media events as well as familiarization trips.
  • Implemented dynamic program of 12 media FAMs for individual properties in just 6 months
  • Launched So Sofitel’s 1927 bar in Singapore with a media attendance of 62 and clean sweep of launch coverage

Other Work

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