GHC Asia worked with 432 Park Avenue developer Macklowe Properties from 2013–2017 to launch and market “the tallest residential building in the Western Hemisphere” [1,396 ft] and its unique real estate investment options to Chinese investors.

432 Park Avenue

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What We Did

  • Large scale media events in Beijing, Hong Kong, and Singapore designed to introduce and position Macklowe as the authority on NYC’s prime real estate market and 432 Park Avenue as its newest residential landmark.
  • Developed impactful and efficient communications strategy with periodic press releases throughout different stages of the project.
  • Accessed to key spokespeople for Macklowe as well as architect Raphael Vinoly and interior designer Deborah Berke, enabled us to reach out across business, property, design and lifestyle media – generating successful features in key titles such as South China Morning Post, China’s 21st Century Business Herald, CBN Weekly, China Real Estate and Singapore’s Straits Times
  • Generated over 100 feature-length articles across print and online in Mainland China, Hong Kong, Taiwan and Singapore. As well as an average of 2millions views on online portals in the average 12 months.
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