Asia’s first movie themed indoor interactive experience center to reinvigorate the Greater Bay Area
Based on Lionsgate’s blockbuster movie franchises The Hunger Games, The Divergent Series and Now You See Me
Today Lionsgate Entertainment World held its first preview event in Zhuhai and offered a sneak peek into its key offerings, immersive entertainment experiences and innovative designs. Breathing new life into the Greater Bay Area, Lionsgate Entertainment World is a highlight attraction in Novotown Hengqin and Asia’s first movie-themed indoor experience center. The indoor center is based on exciting film properties from global content leader Lionsgate and will open in first half of 2019.
“The development of Novotown and Lionsgate Entertainment World is a testament to the great potential of the Hengqin New Area, as well as its role as an economic driver throughout the Greater Bay Area,” said the spokesperson of Administrative Committee of Hengqin New Area Zhuhai. “Along with the opening of the Hong Kong-Zhuhai-Macau Bridge earlier this year, both Novotown and Lionsgate Entertainment World are poised to play a key role in creating more diversified entertainment offerings for visitors and boosting tourism in the region.”
Spanning 22,000 sqm of premium indoor space, Lionsgate Entertainment World is one of the key attractions in Novotown, an integrated tourism and entertainment destination in Hengqin. Lionsgate is an entertainment studio whose blockbuster films, popular television series, and digital products reach next generation audiences around the world. The studio has won multiple Academy® and Emmy® Awards and has a long track record in delivering world-class products. In addition to being Asia’s first movie-themed indoor experience, this marks Lionsgate’s first interactive indoor experience to open in the world and will feature blockbuster franchises like The Hunger Games, The Twilight Saga, The Divergent Series, and Now You See Me as well as films like Escape Plan and Gods of Egypt as the story backgrounds of the attractions.
Bringing the captivating stories to life is an eye-catching list of elite partners that helped create Lionsgate Entertainment World, including the design and production agency Thinkwell Group (“Thinkwell”) and the operator Village Roadshow Theme Parks (“Village Roadshow”). A global experience design and production agency, Thinkwell is known for delivering experiential design in major theme parks and resorts around the world. Partnering with Thinkwell is Village Roadshow, a world leading theme park operator with footprint across Australia and America. Other notable global partners behind Lionsgate Entertainment World are the Australian construction services company Cockram, international show contractor Scenario, Oscar®-winning visual media producer Framestore and many other world-acclaimed companies.
“Lionsgate Entertainment World aims to become a multifaceted destination by engaging guests through story-telling, as well as encouraging participation and social activities with opportunities for plenty of personalization,” said Selena Magill, General Manager of Lionsgate Entertainment World, at the event. “By working closely with our international partners, as well as creating immersive entertainment attractions featuring blockbuster movie properties, we expect guests in the Greater Bay Area to enjoy sensational experiences with their friends and families at Novotown.”
Leveraging on the latest state-of-the-art technology, Lionsgate Entertainment World offers an entertainment experience like no other, one that is designed to transport guests into the world of film where they are free to create their very own theatrical stories. Visiting guests will be able to look forward to several world-class attractions, including Hunger Games – Mockingjay Flight, The Twilight Saga: Midnight Ride and The Divergent Series – Fear Simulator, and Gods of Egypt – Battle for Eternity. The application of technology has been carefully incorporated into the designs to ensure a perfect guest experience, while also allowing room for constant update on the contents.
While the attractions invite guests on a mesmerizing journey in the movie world, Lionsgate Entertainment World has a lot more offerings that will create a total immersive experience. There are themed dining outlets such as the opulent Hunger Games-inspired Capitol Club; the homey Peeta’s Bakery; and the modern and stylish Lionsgate Cafe. The entertainment center will also boast a wide selection of retail options, including Capitol Couture, Dauntless Ink and Gods of Egypt market-place.
With over 30 groundbreaking attractions to look forward to, Lionsgate Entertainment World leverages on the latest cutting-edge technology to deliver a one-of-a-kind immersive experience. The development is poised to set a new standard for entertainment centers in the region when it officially commences operation in 2019.