What do a cruise line or an airline do when people can’t travel anywhere? Well one new approach seems to be to make the journey the destination. From launching exclusive on the ground experiences on Singapore Airlines to flights and cruises to nowhere, here we round-up some of the travel industry’s innovative new campaigns.
Along with All Nippon Airways and EVA Airways Corp, HK Express is the latest to join the “flights to nowhere” wagon. Set to take off in November, travellers can enjoy a 1.5-hour scenic tour around Hong Kong on HK Express.
Singapore Airlines is offering three exclusive experiences for travel enthusiasts. The initiatives include an exquisite dining experience on Restaurant A380 @Changi and a secret tour of the airline’s training centre. Also, with SIA@Home, guests can enjoy the indulgent in-flight meals from the comfort of their homes.
Australian airline Qantas has launched a scenic seven-hour “flight to nowhere” initiative, which sold out in just ten minutes – making it one of the most fast-selling records in the airline’s history.
Following the emerging trend of “flights to nowhere”, Singapore is planning to kickstart the cruise industry with “cruises to nowhere”. Prepare to sail away – and then back again.
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