Four Creative Ways Brands are Taking Things Online

Four Creative Ways Brands are Taking Things Online

Many brands have launched virtual services and experiences over the last few months, maximising not only their business during the virus, but increasing their online following too. Here are four great examples from our clients around the world.

World Whisky Day

Across the seas, Scotland is raising a dram in celebration of World Whisky Day. Luxury experience providers, Away from the Ordinary are hosting virtual tastings via Zoom. Founder and whisky expert, Aeneas O’Hara, talks through a selection of five carefully curated malt whiskies, pre-delivered to each participant’s home ahead of the session.

World Whisky Day is serving up seven recipes online to inspire cocktail lovers and whisky fans across the globe, and iconic whisky brand, Glenmorangie is also offering a variety of perfect serves to enjoy in its online cocktail library.  Using whiskies from across the Glenmorangie range, there are options to rustle up a traditional Old Fashioned or discover a new favourite like the Ruban Resplendent.

Rent a Finn

From Finland, the country repeatedly voted ‘The Happiest Country in the World’, a new social media initiative has taken off, letting people in on the Finns’ daily routines for feeling happier. From cooking and workout videos, to learning the language and cycling through nature, Visit Finland, the Finnish travel promotion organization, has launched Rent a Finn goes Virtual to showcase the Finnish way of life through a series of 60-minute live stream sessions

Every Monday throughout May and June, LUX* South Ari Atoll is taking to Instagram to bring a live line-up of industry experts and speakers to keep guests entertained, informed and relaxed from afar. On June 8th, FBI Hostage Negotiator Chris Voss teaches followers five top tips to get their way, and on June 15th a beginner’s guide to going vegan will stream live with Sweden’s Carolin Solskar.


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