OUR PEOPLE

Lynn Grebstad
Partner
Lynn.grebstad@ghcasia.com
+852 2810 0532 Lynn Grebstad has more than
twenty five years' experience in the international
hospitality and public relations industries
in Europe and Asia. Following a hotel and airline
career in the UK, Lynn moved to Hong Kong in
1982 and shortly thereafter joined the legendary
Peninsula Hong Kong as director of public relations.
In 1986 Lynn moved to The Regent ¡V the flagship
of the prestigious Regent International hotel
group. During her tenure The Regent was voted
the world's top hotel by a series of leading
international publications, notably the Institutional
Investor, Conde Nast Traveler and Business Traveller.
In 1992 Lynn joined The Hongkong and Shanghai
Hotels Limited, as director of corporate communications
responsible for both The Peninsula Group and
the company's property and development division.
She left the company in 1994 to establish Lynn
D Grebstad & Associates, her own consultancy
specialising in marketing and public relations
for luxury hotels and in 1998 this was merged
with Paul J Hicks & Associates to form Grebstad
Hicks Communications.

Paul J Hicks
Partner
Paul.hicks@ghcasia.com
+852 2810 0532
Paul Hicks was educated at Oxford University
where he obtained a BA Honours degree in English
Literature. After a brief stint as a theatre
director, Paul moved to Hong Kong in the late
'80s where he became a producer and presenter
of news and current affairs television programmes
for Radio Television Hong Kong as well as a
local for international broadcast networks,
and then a reporter for the BBC and Thames Television.
Since 1993 he has been a travel writer and PR
consultant providing strategic counsel and handling
media relations for a wide range of travel,
tourism and luxury lifestyle clients, which
has given him the opportunity to travel the
world extensively and become an expert on luxury
hotels and resorts.
Paul still regularly contributes travel articles
to leading regional and international publications
and is the Asia Pacific editor for American
Express Centurion and Platinum magazines. He
also speaks Cantonese and Thai.
Gary Kitching
Managing Director
Gary.kitching@ghcasia.com
+852 2810 0532
Gary Kitching was born in South Africa and completed postgraduate studies in
Comparative Literature at Rhodes University.
Gary was on the editorial team of a number of
newspapers and magazines in South Africa from
1990 until moving to Hong Kong in 1998. He was
for three years the Managing Editor of HK Magazine
and WHERE Hong Kong, until transferring to Singapore
to oversee I-S Magazine and WHERE Singapore.
He was also closely involved in a number of
custom publishing titles including Changi Express.
In 2005 Gary moved back to Hong Kong to join
GHC.
Minnie King
Associate Director
Minnie.king@ghcasia.com
+852 2810 0532
As Associate Director at Grebstad Hicks Communications,
Minnie's role encompasses account leadership,
international business development and general
management responsibilities. Based in Hong Kong,
she leads a client account servicing team focused
on strategy development, senior client consul
and overseeing the implementation of creative
marketing communications solutions. Minnie works
closely with clients in a range of sectors including
hotels, resorts, restaurants, tourism destinations
and luxury lifestyle products.
Hong Kong born, Minnie has lived and worked
in Australia. She joined GHC in 2000 and is
fluent in Cantonese, English and Mandarin. She
has a wide rage of experience in PR and marketing,
with previous marketing and event management
experience in Hong Kong Tourism Board and Shangri-La
Hotels and Resorts. She holds a Bachelor's degree
in Tourism Administration.
Gary Yu
Managing Director
- China
Gary.yu@ghcasia.com
+86 21 5213 3030
Gary Yu is our Managing Director for China,
based in Shanghai. He leads GHC Asia's continued
development into the mainland China market.
Born in Hong Kong, Gary is a public relations
and marketing professional with more than 18
years of experience. He is specialised in consumer
and corporate communications and experienced
in other disciplines such as corporate reputation,
direct marketing, consumer promotional campaigns,
and event management. He was recently the Public
Relations & Communications Department Manager
of Ngong Ping 360, one of Hong Kong's premier
tourist attractions.
While working for international public relations
agencies as, for example, head of consumer PR,
Gary gained extensive regional experience planning
and developing marketing and public relations
campaigns and events. He previously worked in
China, stationed in Guangzhou, leading several
consumer projects for a multinational company.
Rhoda Adams
Account Director
rhoda.adams@ghcasia.com
+86 10 6629 0168
Rhoda Adams is a seasoned multi-lingual PR
and Marketing professional who has worked across
disciplines in PR, marketing and advertising
in China, Middle East, Africa and Europe.
Rhoda's background is in consumer public relations,
covering both the mass and the luxury market.
She has worked with a number of multinational
companies such as Marriott International and
Princess Cruises. Her luxury lifestyle experience
includes six year tenure with The Ritz-Carlton
Hotel Company in United Arab Emirates and then
as part of the pre-opening team of the luxury
waterfront resort Sharq Village & Spa in
Qatar.
Rhoda gained her PR experience in China as
part of the pre opening team of the Hilton Beijing
Wangfujing a flagship property within the Hilton
portfolio in Asia. In this role, she established
a press club in Beijing to promote the hotel
as a luxury lifestyle experience, as well as
playing an instrumental role in organizing international
media fam trips and CSR programs for the hotel
during the 2008 Beijing Olympics.
In her post as Account Director at Grebstad
Hicks Communications, Rhoda oversees strategic
public relations initiatives for the Beijing
based. Her duties include generating press materials,
creative collaterals, media outreach, strategic
launches, media partnerships, event management,
marketing initiatives, client interaction and
crisis communications.
Rhoda is a passionate enthusiast of online
PR techniques and social media adoption within
traditional PR strategies and is currently spending
a great deal of her time helping clients to
do so. This process nearly always begins with
analyzing Web statistics and figures while determining
how these numbers can be improved through the
use of Keyword Research, Social Media, Paid
Online Advertising, Search Engine Optimization
and Newsletter Marketing to name a few solutions.
HONG KONG
Rosetta HON
Senior Account Director
Joyce LI
Account Director
Virginia NGAI
Digital Media Director
SINGAPORE
Hannah GOLD
Managing Director
Dana
URMONAS
Account Director
SHANGHAI
Gary YU
Managing Director
BEIJING
Rhoda ADAMS
Account Director
BANGKOK
Chutinun GUNA-TILAKA
Account Director
Thipvibha GUNA-TILAKA
Consultant Director
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